Little Hearts
A mock project done for a Little Hearts campaign based on the idea 'Discover your sweeter side'.
The brief was to compare Little Hearts amongst its competitors - other spicy and salty snacks(since it is always sold amongst these kind of snack) and to show that sweet is sometimes better than salt or spice.
I came up with this idea of a grumpy spicy chip that turns into a sweet character as it becomes the little heart biscuit.